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--- Steven Ayres <comwest@att.net> wrote: > MarkF=> Why would VW (or any other maker) want to > support and > => encourage your continued driving of an antique > model? > > It's a reasonable question, worth thinking about. I > think the answer > lies somewhere in the neighborhood of the antique > concept of 'brand > loyalty.' [...excellent points...] Showing just how far some companies are from embracing brand loyalty are examples of marques that actually pursue and punish owner's clubs, usually for using their brand names without permission. This is partly understandable because of the nature of US copyright and trademark laws. However, when asked, such clubs are frequently denied permission to use names or trademarks, even for non-profit uses. This has happened repeatedly in the case of one German marque that starts with a P, and even in what otherwise appears to be a marketing savvy company as a certain manufacturer in Wisconsin that starts with H. __________________________________ Do you Yahoo!? Yahoo! Small Business - Try our new resources site! http://smallbusiness.yahoo.com/resources/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ List info at http://www.vwtype3.org/list | mailto:gregm@vwtype3.org ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~