Re: [T3] Strange VW ad campaign

[Mysterious J <mysteriousj@snet.net>]

<x-flowed>I heard this ad recently as well.  If you're in the northeast 
Constantino, then its a regional thing.  Otherwise...

Jim
'68 Fastback


Constantino Tobio wrote:

> So, there's this ad campaign- don't know if it's just the regional VW 
> dealers association or national- on the radio. The ad campaign has 
> been playing up that this is the last year of the Mk4 Jetta, and it's 
> destined to be a classic. Asinine, sure. But in a recent ad, it starts 
> off something like this:
>
> "A 1970 Fastback sold for $2000 back then. Today, in mint condition, 
> that car sells for 3 times that much"
>
> Anyway, it got my attention. While the concept of the ad campaign is 
> dumb (I don't think today's Jetta could be kept drivable for 40 
> years), props to the ad agency for invoking the name of the Fastback, 
> and other cars (the ad mentions the Karmann Ghia as well) in VW's 
> history. VW has notoriously been reluctant to embrace its history, and 
> well, this was kinda neat.
>
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