Re: VW LICENSING PROGRAM (loooong)

[Jim Adney <jadney@vwtype3.org>]

On 30 Apr 2003 at 15:23, Daniel Baum wrote:

> In fact, VW should thank me for giving their company free advertising.

I agree, and in a fair world this would be true. I'm sure that what their 
lawyers are telling them is that if they don't protect their trademarks they 
will lose them. To some extent this is true, but all they have to do is make it 
really easy to apply for a license and be granted one.

They really should have just concentrated on sites which put VW in a bad light.

If they would only make it simple this problem would never have come up, but 
the lawyers got in there and had to prove that they were worth their excessive 
wages, so they wrote extremely defensive and one-sided contracts that have now 
managed to offend a large portion of their customer base.

I doubt the lawyers are concerned about this, as marketing is not their 
responsibility. Overall, however, it is just short term thinking.

-- 
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Jim Adney, jadney@vwtype3.org
Madison, Wisconsin, USA
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