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Re: Fastback marketing


Actually I know for a fact to the contrary that the fastback, regardless 
of it's name, was not marketed as a sports car.  I just recently read some 
lit that it was basically designed as an upscale alternative to the bug, 
that didn't have the connotations associated with a station wagon.  Since 
the curving lines are similar it makes sense that the fastback would fit 
this role better than the Notch.

Kenik Hassel
Fastback addict supreme

On Tue, 29 Jul 1997, Todd Hanson wrote:

> 
>      >>Speaking of the Fastback intro in '66, I've always wondered what was 
>      >>the marketing purpose of the Fastback?  Volkswagen already had a 
>      >>2-door coupe (Notchback) and a wagon (Squareback/Bus).  Why not just 
>      >>continue producing Notchbacks along with introducing them into the 
>      >>U.S. market?
>      
>      >>Bye,
>      >>Everett Barnes
>      
>      Everett - It is obvious that the Fastback was marketed as a high 
>      performance sports car! The aerodynamic shape makes it much faster 
>      that the Square or Notch. Besides, if you squint (and you haven't had 
>      your coffee) it looks exactly like a Porsche 911!
>      
>      Cheers,
>      
>      Todd
>      1966 VW Fastback with A/C
> 
> 
> 


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