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all it takes is a good copyright lawyer and you can copyright anything. the phrase "have it your way" is copyrighted by Burger King. use that phrase in an ad and prepare to be sued by BK. the phrases "heartbeat of america" and "like a rock" are coppyrighted by GM. its a way of making the competitions ads less effective. you simply take any good catch phrases in your ads and copyright em. even if they have nothing to do with your product. take "oh what a feeling" for example. you'd think that a phrase like taht would be in lots of ads. but since toyota owns the rights to that phrase nobody other than toyota can use it. __________________________________________________ Do You Yahoo!? Yahoo! Movies - coverage of the 74th Academy AwardsŽ http://movies.yahoo.com/ ------------------------------------------------------------------- List info at http://www.vwtype3.org/list or mailto:help@vwtype3.org