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Re: Volkswagen Enthusiast Program(VW 1)311

On 26 Mar 2002, at 2:34, Dave Hall wrote:

> This trademarks business is just some lawyers keen to earn a buck or million
> defending VWoA's trademarks.  It says more about lawyers than about VW.
> There hasn't been any pressure this side of the Atlantic from the parent
> company AFAIK.

I think Dave's completely right. It's important to the company that they 
maintain their trademarks. People don't seem to realize that if they don't, 
they can lose their rights to them.

The thing that seems to put the burden of all this clearly on the shoulders of 
the lawyers is the fact that we don't see the same degree of hysteria from 
Chevy or Ford. Think of how may shops there are around the country that 
incorporate the word Corvette in their name. Has Chevrolet started a 
campaign against them?

I think VWoA is getting bad advice from their lawyers, who are just promoting 
business for themselves. In the end this is a bad business move and will hurt 
VW in both the long and short run.

Jim Adney
Madison, WI 53711-3054

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